Guerrilla action for the new product ''Nivea for Men Hair Recharge'', which prevents hair loss.
We distributed some homeless wigs around the city with a sign '' Please, help. I'm homeless. Any head accepted.''
The wigs were placed in different areas, where one can find homeless people. After 2 days we had promotion girls every 50m from the wig giving out product samples and explaining the benefits of the new product.
Cheap and effective action.
DRAFTFCB HamburgCD: Alexandra HoehnCW: Mariana RochaAD: Thiago Jacon
We distributed some homeless wigs around the city with a sign '' Please, help. I'm homeless. Any head accepted.''
The wigs were placed in different areas, where one can find homeless people. After 2 days we had promotion girls every 50m from the wig giving out product samples and explaining the benefits of the new product.
Cheap and effective action.
DRAFTFCB HamburgCD: Alexandra HoehnCW: Mariana RochaAD: Thiago Jacon
